When a potential client is looking for a provider in your area, they are most likely going to type something like "'specialty provider' in 'city name'." Google will then show a list of practices for them to look through. The client client is going to click around on a few hoping to find what they are looking for, and most likely click on a link of a private practice that has a page that lists their specialties. They don't want to have to search through a website just to find out if the practice has what they need. By placing your specialty list on you your website, they know the practice has some experience in their specialty, along with a multitude of other topics. While having just a simple list of specialties might be enough for that potential client to book, these websites are missing a huge SEO opportunity by NOT having each specialty get a dedicated webpage, which gives them a chance to better educate and help their client make the best choice for themselves before they even call you.
So why do we recommend giving each specialty it's own page? How does this help your SEO?
1. Clients stay on your page longer.
You want clients to stay on your page as long as possible. This is because when clients stay on your site longer, Google knows the information you have is quality, in turn making them more likely to recommend your page to others.
2. Adds more keywords to your practice listing
Keywords are the bread and butter of your website. You want your name, your location and words that clients type into Google when looking for a clinician to all be organically on your site to help your SEO or search engine optimization.
3. Increases client trust
If a client seeking treatment for PTSD , for example, goes to a website and sees PTSD on a very lengthy list of other specialties would they feel confident that the clinician is the top in their field? Probably not. They are wanting reassurance the practice or clinician knows what they are doing with PTSD. If they go to a page and see information regarding PTSD, explanations of different treatment options, along with some testimonials, they're probably going to feel pretty confident in who they should schedule with. You want this to be your page and have them pick up the phone and call you!
Sign up to get more credentialing tips and tricks delivered right to your inbox
Are you onPinterest too?