Analytics have shown that the "About me" page is the second most popular web page just behind the home page and directly above the frequently asked questions page. So as a clinician you want to be sure that when they click over to your "about me" they are finding what they are looking for, but what is that exactly?
When looking to see a clinician or doctor for the first time, clients are first and foremost looking for someone who specializes in what they are coming in for and fits within their budget. However, if you are in a saturated market it is likely that there are plenty of other qualified clinicians. This is where your "about me" will set you apart.
Clients are looking to find someone they connect with.
When clients call to schedule an appointment with a clinician our scheduling staff often hear comments like "I would love to see Mandy, I saw that she has a therapy dog and I think my child will connect easily with her." or "Sarah made a reference to "The Office" in her bio and that is my favorite show to binge." That doesn't mean that Mandy and Sarah just went on and on about themselves in their bio. In fact Mandy just has a picture of her pup with a blurb about therapy dogs and Sarah just included a quote from Micheal Scott at the bottom of her page, but those personal touches were all they needed to make the connection with their ideal client. It made the clinician "human" for the client.
Know who your ideal client is.
Take a look at your caseload and see if their is a common thread in your case load or something that the clients that you would love to see all day everyday have in common. That is who you should be talking to in your "about me." If you are a child therapist you will most likely be talking to moms who are concerned for their children, what can you say to connect with them? This would be a great place to mention your own child. If your target demographic is young adults and you know they are often stressed about college and adjusting to adult life include something in your "about me" section that will appeal to them. These two therapists would have completely different ideal clients and their biographies should look and read completely different.
Your about you page is not actually about you.
A lot of people make the mistake of getting too comfortable and relaxed in their "about me" and end up missing an opportunity to convert that potential client to an actual client. You are providing information about yourself in an effort to connect with your client and ensure that they follow through on your call to action. Take the time to talk directly to them, connect on the issues that matter most, and then call them to an action - to schedule an appointment with you. You understand them, you are empathetic to the struggles they are going through and if they pick up the phone and schedule today you can help.
Don't forget a picture.
A picture is worth a thousand words and knowing who they will see when they show up at the office can help put them at ease.
Combined with your bio above and your FAQ page they should come to your session feeling comfortable and excited to work with you. If you are missing a Frequently Asked Questions page on your website, visit our blog on why you should have a FAQ page and what you should include.
We would love to learn a little more about you, comment below with a link to your "about me" page along with a sentence that you include to help show your personality to potential clients. Bonus! This will count as a back link to help with your SEO!
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