When clients are looking for a mental health practice or counselor to see for the first time one of the most sought after pages is your Frequently Asked Questions. It's vital to include one to be sure that you are making potential clients feel comfortable and have an idea of what to expect at your practice. But what's the best information to include?
1. How to make an appointment
Ultimately you want every person that visits your FAQ page to schedule a first appointment with you. So let them know just how to do that. Be sure to include easy to click links so they don't have to wander around your site to find out how to contact you.
2. Price & Payment
Make sure your prices and accepted payment methods are available and clear. This can be confusing or frustrating for clients, so try to walk them through as much as possible. Do you take insurance? Which companies are you credentialed with? Do you accept all forms of payment or offer cash discounts? Be sure to make this clear.
Clients are going to want to find a clinician that fits not just their specialty and insurance but also their busy schedule. Let potential clients know the hours that you have available appointments as well as when you typically answer phones and return calls.
4. Number of sessions
A lot of clients are confused about what to expect and types of treatment. Medical care for a lot of clients is an 'unexpected' expense. Letting them know how many sessions they can expect to have, along with the frequency of these sessions, can help people plan financially. Even if you say something like, "the number of sessions varies depending on your treatment and can be discussed at the first appointment" can help them feel like they are not signing up for a never ending commitment.
Be sure to include directions and addresses for your location(s). You can even embed a Google Map onto your page so clients can get step by step directions from their front door to yours.
Be sure to let your personality come through in the FAQ page to help clients feel like they are getting to know you while still being concise and professional so that they feel comfortable to pick up the phone and make that first call!
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Have you ever looked for a clinician or doctor to see yourself? If yes, what kinds of questions were you hoping to find answers to? What would have made you feel more comfortable before a first appointment? Share in the comments below.